Microcultures, what is it all about?
- Microcultures is an independent label created in 2011 that directly allows fans to fund a variety of projects and artists on the site. It is also a site for crowdfunding and support , which provides tools, tips, and services that are specifically tailored to the projects it hosts.
These activities are linked to a desire to give independent artists the means to achieve their ambitions beyond simple funding.
- A la carte crowdfunding and production
- Crowdfunding, or participatory funding, is an exchange of goods. The artist or label enlists his or her circle of friends, family, and fans to fund their project, quickening its realization. The contributors, in exchange, receive exclusive or personalized items relating to the project or artist. In short, everyone involved wins.
- We target a strong editorial dimension, the concern of support for our works, and a new way of thinking about production. Refocusing the value chain around a direct relationship between artists and their fans, we want to cut back on anything superfluous and encourage a personal engagement of everyone towards artistic creation. As true enthusiasts, we mix pragmatism and idealism to create a comprehensive and modern approach. With a simple goal: to help make the world a little more beautiful.
- Enter the website
- The label section presents the artists that we've helped with the production of their project or work by investing a little time, a little money, and sometimes a little (or a lot) of both. It is generally the artists that we directly work with ourselves and with whom we have a relationship that have repeated collaborations with Microcultures.
The artists section is an open space that hosts independent artists looking for a free way to showcase their works, create a unique aesthetic universe, and broadcast announcements and news. This is a space used to gather quality artists in various fields of alternative production. This section is moderated and subject to the tastes and preferences of the editorial management team.
The projects section is the bridge between the first two. It presents artists seeking funding for their project, work, event, or another artistic dimension. This means of funding is participatory and is based on the principle of crowdfunding: our role is to support and facilitate fundraising in order to reach the target amount so that the artist can fund their project with the assistance of Microcultures.
- You're curious and usually like what we defend here? We can go further and deliver a monthly surprise at your place. We guarantee it will be good (and exclusive). Subscribe here.
- All the works and products of our label, of course. That is to say, everything you've helped us fund.
But we also offer a selection of items (CDs, vinyl records, t-shirts, books, mp3s...) picked by friends, artists, and partners. This shop is particularly a place of discovery. It's a way for us to share everything that we love about our current artists and projects. Our products are the fruits of our efforts as well as the efforts and successes of our artists.
- Monthly mixtape
- This compilation is an opportunity for us to share with you, our loyal listeners and supporters, a selection of five titles available in mp3 for free. Free because our artist and label friends are generously spreading their works for your listening pleasure. You can download these compilations simply by logging in to your account. You will be resupplied every month!
- Submit a project
- First essential step: start by logging in or creating an account. Next, follow the guide for the next step. We strongly recommend that you first develop an artist page before proceeding to the next step of submitting a project. The last section of this FAQ should be read carefully before we submit your project: you save time and we do as well.
- We're open to any project with an artistic ambition. Yet, we have a soft spot for indie production (who said "what does it mean?"). And we seriously look into any project or artist page before it goes live.
- Missed goal
- If you use the crowdfunding tool, and the collection does not reach the project’s goal, the project stops there for us. The money collected is then returned to the contributors. However, nothing is stopping you from returning later, and stronger, with a more mature and refined project.
- In short:
-Create an artist page with unlimited content?
-Present a project ?
It's free too. If it does not work, you will owe nothing and we will leave good friends (but this is obviously not what you want). If it works and you reach your crowdfunding goals, we retain a commission on the amount collected. Everything is explained (in detail) .
-Sell your items (CDs, books, merchandising, etc.) in the shop?
The presence in our store is free, but it is an editorial selection (we decide ourselves what we put on the shelves). And, we keep a sales commission as in a classic system marketplace.
-Benefit from our services in executive production?
It depends. On your project, on what we can do for it, on the services you seek, and on the time invested...
Contact us to discuss
- Advices and tutoring
- We receive many requests from many young artists who have a lot questions. And as we do not have much time, it unfortunately becomes impossible to answer quickly. We advise you to contact this similar association, Graines d'Aide, created specifically to provide answers (and solutions) to young artists with questions (and problems). This will be much more efficient.
- Participate in a project
- You can discover and enjoy rewards that you will not find anywhere else. You can also get closely involved with quality artists whom you value. Because you want to bring your stone to the edifice of independent artistic creation. Or because you believe in alternative cultural funding.
But ultimately, the best reason to contribute to a project is to make you happy.
- Get an invoice
- Yes. Write to us.
- Abroad delivery
- Of course.
- For now, your investment in Microcultures is treated as an act of purchase or preorder and not a donation.
But we are thinking about it for the subscribers who don’t want to buy rewards. Stay tuned.
- You can't invest on projects and get financial rewards. For now, this option raises serious legal issues, and does not match the relationship that we want to establish between the artist and the public.
- Personal information
- When you contribute to a project, your account will be created automatically (if it does not previously exist). We just collect the necessary information for the site to function smoothly. Our goal is not to amass as much information as possible about you or to give or sell it to someone else. We transmit your personal data, if any, only to the members of the projects that you contributed. They use this data to send you rewards and communicate with you about the project they offer via microcultures.fr.
To learn more, click here!
To mediate (delete, modify) your personal information, click here.
- We work with several partners (designers, distributors, studios...):
Pascal Blua, Julien Bourgeois, Modulor, Differ-Ant, La Centrifugeuse, Wolfpack United, Zaïne Music, Salmon Suburbian Studio.
These companies trust and support us:
Creatis, Gaîté Lyrique, BNP Paribas, BPI France, Mairie de Paris.
- Les Inrocks, Marques & Digital, À Découvrir Absolument.
- Label, manager, distributor…you’re an actor in the world of music and culture, and the principle of Microcultures interests you.
Contact us immediately so that we can discuss with you the best possible ways of collaboration.
Microcultures supports projects at any stage of their production : from the start of crowdfunding, to promotion, diffusion, distribution, to the moment of completion or after they’re place on the market. We have customized and tailored solutions to the needs of our partners.
- Sponsor, patron, godfather...
Let us know and rest assured that we will get back to you as soon as possible. We would be happy to discus with you the possibilities of sponsoring a project posted on our site. We will be inventive and creative so that your sponsorship can bring real added value to your brand and your approach, while contributing maximum success to our collections. In short, we believe that multiple partnerships can produce a win-win situation.
- The basics of the basics
- Before you read on, you can be sure of one thing: crowdfunding does not work alone. Success in this area, as in many others, requires effort, preparation, time, and involvement. In short, a lot of work and investment of self .
If you are ready, the first thing to do is to involve yourself in a crowdfunding project. Don’t think that this step is unnecessary. It is essential to experience it from the inside and understand what motivates a contributor to participate in a project. Why one rather than another? What motivates what they buy? What information do you need on the page? How do you feel about the act of participation? You can’t effectively connect with your audience without answering these questions yourself.
For the rest, we have compiled below the bible of the project promoter (short version). We are there to support you and ensure that your project succeeds. Happy reading!
- Make an attractive “project” page
- The presentation page of your project is the first (and often only) point of contact between you and your contributors. Nurture it!
Involve the public. This point is fundamental. You could have the most beautiful project in the world but fail to connect simply because nobody understands the content of your page. To avoid this disappointment, be as clear, direct, and concrete as possible. Tell a story that explains your approach: why this project, why now, why this way? Visitors should feel concerned by what you tell them. Do not hesitate to be transparent about the budget while remaining clear and public.
Show who you are. For your page to be lively and convincing, it is necessary to add a very personal message from you. You should be able to hear your own voice. The most effective way to achieve this is through a video. The ideal size is less than a minute, facing the camera, and speaking directly to your future multicultivators with enthusiasm and simplicity. Humor and quirkiness are always a plus. It is through friendliness, sincerity, and honesty that you will gain the trust of the public and give them an incentive to participate in your project. See below two examples of videos that work in a relaxed, laid back fashion.
Be positive. Believe in yourself and your project. To support your credibility, pay careful attention to the details of your presentation page (spelling, syntax, etc.). Enhance financial participation: use positive and enthusiastic words. Banish from your page the lexical field of the Red Cross*. Nobody should feel like they’re doing you a favor by participating! You want to inspire your contributors to actually be for the project itself. Give them the opportunity to build with you.
*Avoid drawing too heavily into the following lexical field: “help”, “support”, “need”, depend”, “please”...
Emphasize positive phrases! “participate”, “contribute”, “reserve”, “preorder”, “fund”, “join”...
- Put together good packs
- There are some key things to know when offering rewards that will work well.
Keep it simple. On average, 80% of investments make around 5 to 7 pack “stars”, comprised of between 5 and 100 euros. So as to limit the number of packs offered to make them clearer, renounce reward gadgets to 36 different combinations for the same price level.
Aim accurately. Without falling under the category of bizarre rewards, are unique, custom packs that will create the most enthusiasm. So be creative and put yourself in these packs! But take care to give them the right price, especially when the rewards are symbolic. Don’t demean the content, but don’t get too carried away either.
Predict the hit/cost. When designing packs, always keep in mind a crucial aspect for the success of your project: logistics. To save you the hassle, rewards must be easily available and priced affordably. So, if it involves a baby panda being airlifted to the top of the Eiffel Tower, it’d be in your best interest to forgo it.
- Spread the word about your project
- You can have a great project with a spotless presentation page. But without activation, quality means nothing.
Excite your project's networks. To ensure a good start, it is useful to inform fans ahead of time of project crowdfunding even before the launch of the campaign. Spark anticipation; create an event for the faithful fans! They will be the first to get involved. If there is a fan page, whether or not created by you, it must convey information. Always aim for a personal and subjective style of communication where you make your voice heard: an enthusiastic message to five people of your choice who will know why they are receiving it is much more impressionable than a newsletter sent to 1000 unknown people who were blind copied. Look for loyal membership more than diffusion. The first people who participate in your project are a part of your immediate network. Start with them and the rest will follow.
Show your project's good side. It is recommended to look for people with “popularity” (relative), who might be interested in your project and would be likely to spread the news about it in their own networks. Try to convey information that confidently presents your project, attracts public attention, and establishes a positive image. Another important tip: never start communicating on the project page with a gauge of 0% interest! There’s nothing worse when you’re trying to build up that initial interest. First start by contacting relatives to boost your startup. You never enter an empty restaurant... unless you know the owner.
Be enduring. Before embarking, establish a plan for your project over time. Once the initial peak of participation is behind you, don’t slack on the amount of communication. A crowdfunding campaign demands constant attention. If you can quickly reach 30% of the set budget, you have good chances of reaching 100% by continuing to invest yourself. Beyond the initial 30%, the public will feel confident and more willing to participate. Write a lot; keep undated on the progress of your project. For example, discuss different strategic levels passed during collection. Networks (blogs, twitter, Facebook, mailings…) will be your best friend for two months. Start a marathon of communication!
- Bonus: videos that worked!
- You’ve made beautiful baskets, prepared a magnificent project page, and actively communicated. That’s good.
Don’t forget to support your campaign with a killer video. It can be filmed, drawn, funny, sassy, uninhibited...It should show who you really are.
Here are two examples of videos that contributed to the success of Soltero et Phantom Buffalo. You can see they’re far from the works of Cecil B. DeMille, but that’s not their goal. Their greatest merit is not the editing or directing, but the artists who made them.